Planning - Brand identity of our product

The brand identity of a product are the ideas and images that people associate with it. The brand identity of our media product follows a mysterious trend. As the soundtrack we chose follows a number of genres being electronic, hip hop, grime and rnb this gave us much creative freedom in creating any aspect of this music video more so then if the soundtrach followed a single genre.

After listening to the soundtrach numverous times we concluded that an image that would best suite the group (band) who are in this music video should be very abstract. A brand image can be set in a number of ways firstly the colour pallete of the artist can be a huge factor in connoting/denoting a brand image, for example red can imply anger, blood, danger etc and this is why this colour is a popular choice for heavy metal groups. Due to the electronic aspect of our soundtrach we decided to have the colour pallete black and white which is a simple mix with many connotations the main one that we are trying to dennote being "hypnotic." The white in the pallete we where trying to dennote as being good and pure and the black being dark and illusive which we have made clear in the plot of the music video.

Following the actual lyrics of the sound track we tried representing the image that the group are out to do good deeds as in the music video the focus is in reformation rather then flash and sex appeal. This is similar to a music video done by black eyed peace called "where is the love?"

http://www.youtube.com/watch?v=WpYeekQkAdc

In this music video the focus was on passing an image and the brand identity was to focus on the good and our music video follows a similar trend whilst at the same time a dennotation as following the ending of the music video was to dennote that they are growing and spreading which could have numerous implications such as growing in popularity and also in spreading there message with music. This brand identity has also been shown in a recent album by a grime and electronic artist called Tinie Tempah.

As seen on Tinie Tempah's new album cover he has his arms around a city which dennotes the image that he is taking over and spreading which is the type of branding identity we are trying to pursue.

Faheem Patel.