Kanye West - Stronger

An example of the electronic/ RNB genre is kanye west - stronger. Kanye west is a big artist and he is known worldwide and has been very successful in his music career. The conventions of this electronic/RNB music video are that it stands out because of the use of different colours which are shown as very bright and are made to stand out. Also, the style, appearance of the artist is very central that he is the main focus in the video. Moreover, there is a storyline, which is essential for an electronic/RNB music video.

A music video with a worldwide famous artist such as kanye west would typically be seen as appealling to a mainstream audience, but however the genre makes it a niche audience because the genre is quite new and fresh to the music industry. The gender for this music video would be mainly females as the song is about females, but males would also like this music. Race would be anybody, but maybe focus on young black people because of the use of phrases and also the way kanye is shown to us. The age range would be from around 18-25 as it is a funky fresh style of music that would appeal to young adults. Socio economic status that would fit in with this video would e people in the C-E class. People in the target audience would be aspirers as they would feel that these artists have achieved status by using the electronic/RNB genre, and would want to be like them.

This music video attracts the attention of the audience because of the genre of music, as it is something fresh and new and they havent heard anything like it before, but also the music video attracts attention because it is a kind of futuristic / present theme and story, and props and costumes used are confusing in a way but also appealling as they attract attention, and also the storyboard of the music video as it is bits of different scenes put together and allows slight confusion in a way. It also interests consumers because the music is something different to what they are used to hearing, and the music video is also weird and wonderful and causes confusion. The music video somehow creates desire for the genre of music of electronic/RNB because the video is seen as as 'weird and wonderful', and using a world reknown artist such as kanye west would create a sense of idol, and people would want to be like him and listen to electronica/RNB. This music video consists of a lot of action so it would make people want to listen to this genre because this type of genre is fast/medium paced, with a lot of action and swquences in the music and also muysic videois associated with the genre, so would make people want to go out and party and have a good time for example.



kanye west bear logo

This is manye west's brand image and logo. It is known worldwide and is associated with him and it has provided success for him in markets like clothing as a lot of fans value the brand image and identity.



shutter shades

The infamous shutter shades are also associated with kanye west as it is seen as his style and has brought a new fashion statement to his style.

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