This magazine pullout ad is quite eye catching because it is so unusual to have scenery and background pictures such as clouds and small mountains, so breaks the conventions of typical music genres, but also this maybe because this music genre could be a niche market to the audience, so could only appeall to them. From this advert, the target audience seem to be around socio economic groups of B- lower C, because the way the product is put across to the audience, it has a hint of class and exquisiteness, so connotates calmness, peace and tranquility, so the audience can be seen as rich and upper class.
however, from a personal viewpoint i think that the use of colour is very poor when this was created, so it doesnt appeal to me as well as it would have done for other people.
Because our music track and genre are so completely different to this, we have to be careful not to make any mistakes or change the typical convetions and stereotypes of our genre as then people will be confused as to what they would be looking at.
luqy
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