Friday, 3 December 2010
music magazine ad research
This is an example of a music advert as a pullout in a magazine. As you can see, it would catch the eye of the audience as there is a rather enlarged shot of a very attractive woman on the front, and also big bold letters and words so they stand out. This would especially hook men into discovering more about this artist and the single.
It would also appeal to the target audience as there is a contrast of colours used which makes it stand out even more.
The target audience that this artist would have wanted to aim at would be around socio economic class B-lower C, as there is a touch of class about this music advert.
this advert would make the music genre seem to be classical, so the audience would be quite wealthy stereotypically, but also include both males and females.
The factors we need to consider when creating our music advert pullout would be our target audience, socio economic class, if they seem to be aspirers etc, which needs are met to them ( maslow) and if they are provided by a sense of security ( young and rubicam).
luqy
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