Research!! - Conventions of the genre

The genre we have decided to use for our music video is electronic/RNB. We have decided to do a music video project because we had a lot more ideas for a music video than a film or TV trailer. The track we have decided to use is from jamendo, which is license free so there is no copyright permission needed, and it is "square 1" by Jemex. This track doesn't have a music video because it is from jamendo, so this is an advantage we have when making our music video. However, it was difficult to find other tracks the same with music videos because there is no music video for our track, so similar songs in the same genre have been posted. Some examples are:

EXAMPLE- WONT GO QUIETLY = http://www.youtube.com/watch?v=-So9lXFt5rM&ob=av2e



Demographic profiling
This genre of music would appeal to both males and females because it challenges traditional stereotypes and ideologies of separate music genres for women and men, and so both genders can listen to this. This track would appeal to any race because the genre is electronica, and so it is played through a variety of different places throughout the world. The audience for this type of genre would be 16-25 because this type of music would appeal to the younger population. This genre is also has a niche audience as not many people are familiar with the electronica/RNB genre. The socio-economic status group that would listen to this music would be C-E as it would appeal to the lower classes.

psychographic profiling


Maslows hierarchy of needs is what maslow says every human being needs, and consists of physiological, safety, belonging, self esteem and self actualization parts. This gene provides safety and security as it makes people feel united and secure if they are all enjoying the same music with no worries at all. Also love and belonging because there are quite a lot of people who listen and enjoy this music so it gives them a sense of belonging. Also self esteem because if they are part of the group or crowd that listen to this genre, then they would feel as if they have status in the group.

AIDA(S)


Stands for attention, interest, desire, action and also satisfaction. This electronica genre would attract the audiences attention because it is a niche market first of all, and also it is a very eccentric, fast paced interesting type of music. It would also interest the audience for the same reasons but also as they might be interested in exploring the genre as it is relatively new. The consumers and audience that already listen to this genre would desire to keep interest in this genre as it is part of a niche and also they would want to maintain the status they have in the group. Action that this genre takes to provoke reactions with the brand and genre are that they also hold concerts, gigs etc. just like mainstream music genres, but not as big as electronica/rnb is a niche. It satisfies the audience and consumers because it provides them with something funky and fresh that they havent heard before, and so keeps them hooked and intrigued.

Faheem.