Lads, by now you should have copmpleted all your research and planning. You are a long way away from this. You need to complete all your research - analyse genre egs, brand identity of artist, audience research/questionnaire etc and planning. You should by now be ready to start production this week. You cannot afford to fall behind. I expect you to spend additional time in workshops this week toi make up for this. Consider this feedback evidence of a stage one warning.
Any problems or questions, see me.
Mrs A
Sunday, 31 October 2010
Friday, 22 October 2010
Research - Initial Ideas
Our group consists of Luqmaan Adam and Faheem Patel. We have decided to create a music video for our coursework and the genre we intended to do is electro. initially we have decided to do a music video to current signed artists such as:
- Tinie Tempah - Frisky
- Tinie Tempah - Written in the stars
- Tinie Tempah - miami to ibiza
We chose the to do one of those songs because we felt our ideas suited this genre and type of music video.
However, as a safety precaution we also chose a couple of unsigned artists from "www.jamendo.com"
- Square 1 (ft.Derrius Dean) Jamex
- sexed up - Fhemando
- Better man - Steven Dunston
- Bertycox - The signal
Faheem Patel & Luqmaan Adam
- Tinie Tempah - Frisky
- Tinie Tempah - Written in the stars
- Tinie Tempah - miami to ibiza
We chose the to do one of those songs because we felt our ideas suited this genre and type of music video.
However, as a safety precaution we also chose a couple of unsigned artists from "www.jamendo.com"
- Square 1 (ft.Derrius Dean) Jamex
- sexed up - Fhemando
- Better man - Steven Dunston
- Bertycox - The signal
Faheem Patel & Luqmaan Adam
Research!! - Square 1 (ft. derrius dean)
SQUARE 1 - DERRIUS DEAN
This is the track we have chosen to do for our a2 media music video project. Although here is a video, this video has been created by somebody else, not the actual music producer/writer, so is copyright free and this is the track we have decided to use for our project because it is a good example of the electronica genre.
Faheem.
Wednesday, 20 October 2010
Research!! - Conventions of the genre
The genre we have decided to use for our music video is electronic/RNB. We have decided to do a music video project because we had a lot more ideas for a music video than a film or TV trailer. The track we have decided to use is from jamendo, which is license free so there is no copyright permission needed, and it is "square 1" by Jemex. This track doesn't have a music video because it is from jamendo, so this is an advantage we have when making our music video. However, it was difficult to find other tracks the same with music videos because there is no music video for our track, so similar songs in the same genre have been posted. Some examples are:
EXAMPLE- WONT GO QUIETLY = http://www.youtube.com/watch?v=-So9lXFt5rM&ob=av2e
Demographic profiling
This genre of music would appeal to both males and females because it challenges traditional stereotypes and ideologies of separate music genres for women and men, and so both genders can listen to this. This track would appeal to any race because the genre is electronica, and so it is played through a variety of different places throughout the world. The audience for this type of genre would be 16-25 because this type of music would appeal to the younger population. This genre is also has a niche audience as not many people are familiar with the electronica/RNB genre. The socio-economic status group that would listen to this music would be C-E as it would appeal to the lower classes.
psychographic profiling
Maslows hierarchy of needs is what maslow says every human being needs, and consists of physiological, safety, belonging, self esteem and self actualization parts. This gene provides safety and security as it makes people feel united and secure if they are all enjoying the same music with no worries at all. Also love and belonging because there are quite a lot of people who listen and enjoy this music so it gives them a sense of belonging. Also self esteem because if they are part of the group or crowd that listen to this genre, then they would feel as if they have status in the group.
AIDA(S)
Stands for attention, interest, desire, action and also satisfaction. This electronica genre would attract the audiences attention because it is a niche market first of all, and also it is a very eccentric, fast paced interesting type of music. It would also interest the audience for the same reasons but also as they might be interested in exploring the genre as it is relatively new. The consumers and audience that already listen to this genre would desire to keep interest in this genre as it is part of a niche and also they would want to maintain the status they have in the group. Action that this genre takes to provoke reactions with the brand and genre are that they also hold concerts, gigs etc. just like mainstream music genres, but not as big as electronica/rnb is a niche. It satisfies the audience and consumers because it provides them with something funky and fresh that they havent heard before, and so keeps them hooked and intrigued.
Faheem.
EXAMPLE- WONT GO QUIETLY = http://www.youtube.com/watch?v=-So9lXFt5rM&ob=av2e
Demographic profiling
This genre of music would appeal to both males and females because it challenges traditional stereotypes and ideologies of separate music genres for women and men, and so both genders can listen to this. This track would appeal to any race because the genre is electronica, and so it is played through a variety of different places throughout the world. The audience for this type of genre would be 16-25 because this type of music would appeal to the younger population. This genre is also has a niche audience as not many people are familiar with the electronica/RNB genre. The socio-economic status group that would listen to this music would be C-E as it would appeal to the lower classes.
psychographic profiling
Maslows hierarchy of needs is what maslow says every human being needs, and consists of physiological, safety, belonging, self esteem and self actualization parts. This gene provides safety and security as it makes people feel united and secure if they are all enjoying the same music with no worries at all. Also love and belonging because there are quite a lot of people who listen and enjoy this music so it gives them a sense of belonging. Also self esteem because if they are part of the group or crowd that listen to this genre, then they would feel as if they have status in the group.
AIDA(S)
Stands for attention, interest, desire, action and also satisfaction. This electronica genre would attract the audiences attention because it is a niche market first of all, and also it is a very eccentric, fast paced interesting type of music. It would also interest the audience for the same reasons but also as they might be interested in exploring the genre as it is relatively new. The consumers and audience that already listen to this genre would desire to keep interest in this genre as it is part of a niche and also they would want to maintain the status they have in the group. Action that this genre takes to provoke reactions with the brand and genre are that they also hold concerts, gigs etc. just like mainstream music genres, but not as big as electronica/rnb is a niche. It satisfies the audience and consumers because it provides them with something funky and fresh that they havent heard before, and so keeps them hooked and intrigued.
Faheem.
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