Friday, 8 April 2011
Evaluation question 3 Faheem.
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Audience feedback
Unfortunately the video tape with our audience feedback had been misplaced and therefore we have uploaded a questionnaire.
Faheem patel.
Faheem patel.
Friday, 11 March 2011
Directors commentary q.4 (luqy)
Evaluation Q4
Hey its me faheem and luqmaan again and the final question we have to answer for our evaluation is:
How did you use media technologies in the construction, research, planning and evaluation stages?
Research
Google: one of the websites or should I say search engines that was vital to our research was Google (www.google.co.uk) this search engine allowed us to do nearly all our research this included work such as finding brand images, artist images, magazine covers, UK charts, sales figures, past media work from which we tried to utilize in our work and also improve.
YouTube: YouTube (www.youtube.com) was also vital in our research as we spent hours and hours searching through real life music videos of current artists in order for the inspiration of our music video and also to find certain conventions and also unique qualities as to which we could incorporate into our music video. This was a very useful sight as we found many videos which aided the creation of our music video and also gave us some insight into many things we needed to consider when attempting to create a successful music video such as artist image, different camera shots, types of narratives, pace of videos associated with the genre of our music video etc.
Jamendo: Jamendo was the site where we found the soundtrack and this was a very useful website as it holds many songs created by unsigned artists and therefore being copyright free which was ideal for a student because then the worry of trying to obtain permission for a song is removed. We spent a lot of time trying to find a song that we felt we could make a successful music video too. This was a very important resource in our coursework. It allowed us to search for certain genre’s the most popular songs and a lot more and so using this website was very easy and convenient which is something you need when doing a project which requires a lot of organisation.
Production
Final cut express: Final cut express was the software we used which is only available on apple. This was the software we used in order to edit all of our video footage mainly our music video. There were a lot of features that are available to use to in editing on this software and once you can get the hang of it you can create a video that’s as close to looking professional as can be. Some of the aspects of this software that we found very convenient and efficient were the timeline in which you could place the soundtrack and align the video with it. Also a feature that was used a lot during our editing stages was the crop feature which allows you to cut a video to get rid of any unwanted footage with a few simply clicks. Also when it comes to special effects we used many within our music video to make it looks professional one being synchronizing the artist along with the narrative and this was a very creative feature which we used by simply adjusting the opacity of the video clip and adding another video clip on top and this gives off a very professional look to it. Also we turned our flashbacks black and white this is typical of a romance genre music video however, we felt as though it also fit in well in our music video and conveyed the intended message well.
Blogger: blogger was the source that brought all our work together
Equipment
Stills camera
Video camera
Tripod
Lights
Studio
Apple mac
Post production
Paint
Microsoft word
Microsoft powerpoint
Hey its me faheem and luqmaan again and the final question we have to answer for our evaluation is:
How did you use media technologies in the construction, research, planning and evaluation stages?
Research
Google: one of the websites or should I say search engines that was vital to our research was Google (www.google.co.uk) this search engine allowed us to do nearly all our research this included work such as finding brand images, artist images, magazine covers, UK charts, sales figures, past media work from which we tried to utilize in our work and also improve.
YouTube: YouTube (www.youtube.com) was also vital in our research as we spent hours and hours searching through real life music videos of current artists in order for the inspiration of our music video and also to find certain conventions and also unique qualities as to which we could incorporate into our music video. This was a very useful sight as we found many videos which aided the creation of our music video and also gave us some insight into many things we needed to consider when attempting to create a successful music video such as artist image, different camera shots, types of narratives, pace of videos associated with the genre of our music video etc.
Jamendo: Jamendo was the site where we found the soundtrack and this was a very useful website as it holds many songs created by unsigned artists and therefore being copyright free which was ideal for a student because then the worry of trying to obtain permission for a song is removed. We spent a lot of time trying to find a song that we felt we could make a successful music video too. This was a very important resource in our coursework. It allowed us to search for certain genre’s the most popular songs and a lot more and so using this website was very easy and convenient which is something you need when doing a project which requires a lot of organisation.
Production
Final cut express: Final cut express was the software we used which is only available on apple. This was the software we used in order to edit all of our video footage mainly our music video. There were a lot of features that are available to use to in editing on this software and once you can get the hang of it you can create a video that’s as close to looking professional as can be. Some of the aspects of this software that we found very convenient and efficient were the timeline in which you could place the soundtrack and align the video with it. Also a feature that was used a lot during our editing stages was the crop feature which allows you to cut a video to get rid of any unwanted footage with a few simply clicks. Also when it comes to special effects we used many within our music video to make it looks professional one being synchronizing the artist along with the narrative and this was a very creative feature which we used by simply adjusting the opacity of the video clip and adding another video clip on top and this gives off a very professional look to it. Also we turned our flashbacks black and white this is typical of a romance genre music video however, we felt as though it also fit in well in our music video and conveyed the intended message well.
Blogger: blogger was the source that brought all our work together
Equipment
Stills camera
Video camera
Tripod
Lights
Studio
Apple mac
Post production
Paint
Microsoft word
Microsoft powerpoint
Directors commentary question 1 ( luqy)
Evaluation Q1 (directors commentary)
- Hi my name is Faheem Patel
- And im luqmaan adam
- And we made a music video to Square 1 by Jemex.
- The question we have to answer is:
In what ways does your media product use, develop or challenge forms and conventions of real media texts?
- To begin with we are going to talk about the typical conventions for a music video has been outlined by the Goodwin theory. It states that music videos should demonstrate genre characteristics for example in a rock music video an audience would expect to see the band/artist performing at some point throughout the video. As our music video is mainly Hip hop and Rnb we kept in mind there the artist should appear often and in different shots as this is something that has become the “norm” in music videos of such a genre. An example we have here is Flo rida club can’t handle me.
Get cuts from club can’t handle me.
And these where present in our music video as shown. It is typical of music videos of such a genre to pay great focus on the main artist and we also felt this was a convention that was necessary in our music video in attracting the audience as so they can get a proper look at him and see his movements, image etc.
Cuts from Square 1.
- Secondly Goodwin outlined that there must be a relationship between the lyrics and visuals and this was definitely present in our music video as there was reference to keys in our video which were placed into the storyline to blend with the narrative. This also had implications towards a motor vehicle which we also had in our music video. Another line from which we based our narrative was “When you walk right past you can be so cruel.”
- Cuts from Square 1.
- Play Katy perry firework.
- This is also shown in the real life example of firework where the lyrics are stating fireworks as a metaphor and are also using fireworks in the video.
This was part of the trigger as to the narrative and we felt as though it went in well in introducing the music video and narrative. Furthermore, another link we established through the lyrics into our music video was “But I’m never caught off guard.”
- Cuts from Square 1.
This line we linked in with the narrative by getting the main character to interact with the other secondary character of our music video. This was to amplify the message we were trying to portray as teenagers feel at some point or another that they are invincible when in real fact they are only beginning their journey in and we wanted to have this message within the narrative.
- Cuts from Square 1.
Lastly the phrase Sqaure 1 played a significant role in our narrative as the phrase square 1 was used as a cue for all the events in our music video and if you look back when the artist mentions square 1 the main character ended up back at square 1.
- Next Goodwin outlined that there should be a relationship between the music and the visuals. In trying to place this we added the main artist playing the keyboard in time with the tune right at the beginning of the music video along with part way through the video.
- Cuts from Square 1.
- Play tinie tempah – Miami to Ibiza.
- Similarly to our video this video speeds up and has rapid transitions when the music is also sped up.
- Also when the pace quickened in the chorus so did the speed of the shots we used to represent the artist. We felt as though this was done effectively and appealed well to the audience based on our audience feedback.
- The next point is closely linked to the first according to our music video which is included in Goodwins analysis and this is that there should be many close ups and images of the artist throughout the music video and this is because of the demand on the record label.
- Picture of adam.
- This gives them the needed representation and publicity, this also means certain traits and trademarks can be differentiated to the audience examples being micheal jacksons glove and in our music video the colourful sunglasses worn by the artist even though the predominant colour worn by him was dark and lifeless (gray.)
- Play Kanye west – Goldigger
- Voyerism is also used in music videos which mainly apply to males. This was one convention that was absent in our music video however, we felt as though it was not needed to maximise the overall appeal of the music video and also we felt as though voyeuristic shots of either the male or female gender was not in keeping with the message we were trying to portray although music videos of this genre usually contain some voyeuristic shots either gender an example being kanye west goldigger.
- Lastly Goodwin outlined that there must be some intertextual refrence. We struggled in this aspect as our main focus was passing the message on through music and therefore this could not be done.
- Overall, in some aspects our music video seems to follow the normal conventions associated with this genre of a music video. This is because with normal narratives many videos contain within them a location with other people around for obvious connotations and these people seem to be oblivious to the artist this is almost used as a way of emphasising the artist a real life example being katy perry firework.
- Show clip From firework.
- In this video she is surrounded by other members of the public however, this shows how she is like everyone else and so is almost blending into the crowd as they don’t seem to know she is there and this is how she is trying to achieve something with her song.
- Cuts from Square 1.
- Similarly our music video shows that the main characters are there but they aren’t as this is supposed to denote how this music video is all reality but only in the main characters mind.
- Also the factor of a message being conveyed is also present through the presence of others who seem to be oblivious as to what is going on.
- Many music videos now contain a narrative and it is becoming more and more popular to in build the music video into a narrative and to start the music after you have made the audience aware of the narrative our example being Chris brown feat lil wayne. Similarly to our it begins with the main character.
- Clip from Chris brown
- And this is the same aspect from our music video.
- Cuts from Square 1.
- Following this theres the dormant trigger as which gets the ball rowling and which plays a key role in the narrative.
- Clip from chris brown.
- And the same in our music video.
- Cuts from Square 1.
- Then there is some sort of interaction.
- Clip from chris brown.
- And then ours.
- Cuts from Square 1.
- Clip from chris brown. + Cuts from Square 1.
- Then there is the active trigger which begins the video and then the transition which begins the music video.
- Based on the way everything is set out and the narrative our music video is very similar to a real music video and it follows the needed checkpoints in linking the narrative to the video.
- However we feel as though the narrative is very original and cannot find any similar video which also means as well as following the normal conventions our music video goes against the conventions. The narrative is very much based on a message which we where trying to portray just the way we went about it was abstract.
- Hi my name is Faheem Patel
- And im luqmaan adam
- And we made a music video to Square 1 by Jemex.
- The question we have to answer is:
In what ways does your media product use, develop or challenge forms and conventions of real media texts?
- To begin with we are going to talk about the typical conventions for a music video has been outlined by the Goodwin theory. It states that music videos should demonstrate genre characteristics for example in a rock music video an audience would expect to see the band/artist performing at some point throughout the video. As our music video is mainly Hip hop and Rnb we kept in mind there the artist should appear often and in different shots as this is something that has become the “norm” in music videos of such a genre. An example we have here is Flo rida club can’t handle me.
Get cuts from club can’t handle me.
And these where present in our music video as shown. It is typical of music videos of such a genre to pay great focus on the main artist and we also felt this was a convention that was necessary in our music video in attracting the audience as so they can get a proper look at him and see his movements, image etc.
Cuts from Square 1.
- Secondly Goodwin outlined that there must be a relationship between the lyrics and visuals and this was definitely present in our music video as there was reference to keys in our video which were placed into the storyline to blend with the narrative. This also had implications towards a motor vehicle which we also had in our music video. Another line from which we based our narrative was “When you walk right past you can be so cruel.”
- Cuts from Square 1.
- Play Katy perry firework.
- This is also shown in the real life example of firework where the lyrics are stating fireworks as a metaphor and are also using fireworks in the video.
This was part of the trigger as to the narrative and we felt as though it went in well in introducing the music video and narrative. Furthermore, another link we established through the lyrics into our music video was “But I’m never caught off guard.”
- Cuts from Square 1.
This line we linked in with the narrative by getting the main character to interact with the other secondary character of our music video. This was to amplify the message we were trying to portray as teenagers feel at some point or another that they are invincible when in real fact they are only beginning their journey in and we wanted to have this message within the narrative.
- Cuts from Square 1.
Lastly the phrase Sqaure 1 played a significant role in our narrative as the phrase square 1 was used as a cue for all the events in our music video and if you look back when the artist mentions square 1 the main character ended up back at square 1.
- Next Goodwin outlined that there should be a relationship between the music and the visuals. In trying to place this we added the main artist playing the keyboard in time with the tune right at the beginning of the music video along with part way through the video.
- Cuts from Square 1.
- Play tinie tempah – Miami to Ibiza.
- Similarly to our video this video speeds up and has rapid transitions when the music is also sped up.
- Also when the pace quickened in the chorus so did the speed of the shots we used to represent the artist. We felt as though this was done effectively and appealed well to the audience based on our audience feedback.
- The next point is closely linked to the first according to our music video which is included in Goodwins analysis and this is that there should be many close ups and images of the artist throughout the music video and this is because of the demand on the record label.
- Picture of adam.
- This gives them the needed representation and publicity, this also means certain traits and trademarks can be differentiated to the audience examples being micheal jacksons glove and in our music video the colourful sunglasses worn by the artist even though the predominant colour worn by him was dark and lifeless (gray.)
- Play Kanye west – Goldigger
- Voyerism is also used in music videos which mainly apply to males. This was one convention that was absent in our music video however, we felt as though it was not needed to maximise the overall appeal of the music video and also we felt as though voyeuristic shots of either the male or female gender was not in keeping with the message we were trying to portray although music videos of this genre usually contain some voyeuristic shots either gender an example being kanye west goldigger.
- Lastly Goodwin outlined that there must be some intertextual refrence. We struggled in this aspect as our main focus was passing the message on through music and therefore this could not be done.
- Overall, in some aspects our music video seems to follow the normal conventions associated with this genre of a music video. This is because with normal narratives many videos contain within them a location with other people around for obvious connotations and these people seem to be oblivious to the artist this is almost used as a way of emphasising the artist a real life example being katy perry firework.
- Show clip From firework.
- In this video she is surrounded by other members of the public however, this shows how she is like everyone else and so is almost blending into the crowd as they don’t seem to know she is there and this is how she is trying to achieve something with her song.
- Cuts from Square 1.
- Similarly our music video shows that the main characters are there but they aren’t as this is supposed to denote how this music video is all reality but only in the main characters mind.
- Also the factor of a message being conveyed is also present through the presence of others who seem to be oblivious as to what is going on.
- Many music videos now contain a narrative and it is becoming more and more popular to in build the music video into a narrative and to start the music after you have made the audience aware of the narrative our example being Chris brown feat lil wayne. Similarly to our it begins with the main character.
- Clip from Chris brown
- And this is the same aspect from our music video.
- Cuts from Square 1.
- Following this theres the dormant trigger as which gets the ball rowling and which plays a key role in the narrative.
- Clip from chris brown.
- And the same in our music video.
- Cuts from Square 1.
- Then there is some sort of interaction.
- Clip from chris brown.
- And then ours.
- Cuts from Square 1.
- Clip from chris brown. + Cuts from Square 1.
- Then there is the active trigger which begins the video and then the transition which begins the music video.
- Based on the way everything is set out and the narrative our music video is very similar to a real music video and it follows the needed checkpoints in linking the narrative to the video.
- However we feel as though the narrative is very original and cannot find any similar video which also means as well as following the normal conventions our music video goes against the conventions. The narrative is very much based on a message which we where trying to portray just the way we went about it was abstract.
EVALUATION( LUQY)
Question 1
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Question 2
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Question 3
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Question 4
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Monday, 28 February 2011
Friday, 11 February 2011
final music video
This is our final music video that we have produced. After all the hard work that was put in and all the recording times and editing, we have finished our music video to a considerabely high standard. However, there were major problems trying to upload it onto the blog because it just wouldnt go on, maybe because of the internet connection, my computer at home or the college computers, but finally we managed to put it up.
Tuesday, 11 January 2011
magazine ad
This is our final magazine advert. The audience really thought it was eye catching and fitted in well with the genre of music.
digi pack
This is our final digipack which received quite a few positive comments and appealled to the audience.
Tuesday, 14 December 2010
album cover draft
This is the first draft of our album cover that we had done as part of our digipack. To be honest, whilst creating this album cover i wasnt entirely sure about how this effect would turn out, but seeing the first draft of it really blew us away and we were really proud of ourselves of the fact that this actually looked really good and also was given praise by other students and media teaching staff. This first draft is more or less how we wanted the cover to look like, but with a bit ofediting it will be a good part of our project.
Faheem.
magazine pull out first draft
This is the first draft of the magazine pull out advertisement which i am pleased to say we were both quite happy with and so were the media helping staff and teachers. The whole concept of this advert had to be all about the artist and the album, and i think personally by creating a unique style which i havent seen before at A level, with the different styles of boxes and poses the model took, and also the boxes placed in the shape of a 1, it is really what we all wanted this to turn out like. Hopefully with a few tweaks and editing this should be finished easily.
luqy
Friday, 3 December 2010
album covers
This album cover can be seen as very dark and interesting and mysterious, as it is plain black and white, but also because of 'the roc' sign, which is surrounded by quite a lot of rumours and brings attention to that itself.
The audience of the artists new album would be strong followers of hip hop as jay-z is seen as the king of hip hop, and so would definately be a success.
Target audience would aim to be aspirers because of the chains and money and status, hence the word dynasty written all over the album. They would also be around sicio economic status C-E.
One thing we do want is for our album cover to attract attention, but not the wrong sort of attention, like this album cover does. We wouldnt want our album getting the wrong publicity and bad rumours, so we will have to think about this long and hard, to not make any indecent signs or signals that could spark a row or argument or could cause offence to anybody.
luqy
album covers
This album cover is quite interesting because it shows a kind of conflict, between light and dark, good and bad etc. because all around the artist is all wasteland and rubbish, whereas she is dressed in white overalls and can be seen to stand out from the background. Also, the album title, 'a little deeper' suggests a struggle or something along those lines, or something she is striving to want or needs. Target audience would be quite decently sized, would be targeted at the younger generation as it is a young artist with fresh new music, so 16-26 yr olds, probably socio economic class of about C-E. It is actually a quite good efecct and narrative that the artist has used for the album cover, and this is something we hope to achieve when creating ours.
Faheem.
album covers research : tinie tempah
This album cover is a personal favourite of mine and appeals to a large number of people, especially in particular age ranges, e.g. 16-25 both males and females, but could be seen as more masculine as tinie style of music is quite masculine. This drew a lot of attention at first glance because of the colour palette used, but also of the narrative behind the pictures. Tinie is almost seen as 'god like', with firm control and grasp of the city/country, and is quite happy with wht he has achieved and has acquired over the years. There is a lot of narrative in this album cover, but it works as he is a very fresh, hot young artist at the moment. His target audience ranges from males to females, young to middle aged people and also different ethnicities and religions as it is seen as more westernised so appeals to consumers.
The effects and lighting go almost hand in hand on this album cover, and this is what we think is going to either make or break our album cover for our artist and track.
Faheem.
album covers research
This album cover really caught my attention because it doesnt only show insecurity, but also humour, but very serious humour. At first i was quite disgusted about what nirvana put as their album cover as it clearly shows a baby who cant swim, which is quite shocking and gives a person the same feeling of shock and disgust, but after a while i looked at it again and i actually found it quite funny, that they had the narrative of the baby being like a fish and the dollar being like bait, so the baby is trying to swim after the dollar. other people who saw this whilst i was researching reacted in the same way, but also found it absolutely hilarious at the end.
This is what we are trying to achieve when creating our album cover, but we have to be careful we dont discriminate against any religion or ethnicity.
luqy
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